[tweet_box design=”box_13_at” float=”left” width=”40%” author=”Jeremy Scott” pic_url=”http://losangelesentertainmentnews.com/wp-content/uploads/jeremy-scott-vogue-16jun14-pr-Giampaolo-Sgura_b.jpg”]Plastic is fantastic![/tweet_box]
Mama Khicks is just one of the many who collect Jeremy Scott Adidas sneakers. YouTube is filled with videos of fans “unboxing” their latest purchases of his sneakers. The wings styles are so popular that many intrepid entrepreneurs re-sell them online to collectors who simply cannot get enough of these shoes. This is the tip of the fashion iceberg for all things Jeremy Scott, whose cool, quirky and fun fashions are worn by everyday fashionistas and mega stars.
Jeremy Scott’s Spring 2016 ready to wear collection is bright colors, crayon scribbles, toys and shiny pop art mixes from the “50s, 60s, and 80s”. He said that he wanted to have a “raw” sort of energy, and was inspired by multiple generations of designer styles. He also said that one of his prints was “all scribbly” like art that would be put on the refrigerator. Backstage, models and others interviewed felt that the collection was “full of fun”, “dope” and “for hipsters,” (Vogue).
In a 2015 article by Lauren Cochrane for The Guardian, Scott said, “Plastic is fantastic!”. He was caught backstage describing his designs after the Spring 2016 Collection was presented. His enthusiasm for fun and shiny garments and shoes is what makes him a strong stand-out in the fashion world. He has been so since he first launched his label late in the 90s. With a love for plastic daisies, toy space guns, outrageous cartoon colors and patterns, his clothes are not for the shy
Club Kids and Celebrity Fans
Many of his celebrity connections started when he took over at Moschino in 2013. His roster of famous friends include Katy Perry and Zendeya, plus many other stars who have worn his garments on their Red Carpet walks.
It is true that Scott has musicians and club kids who like to wear his clothes. He also caught the eye of Madonna. He designed costumes for her 2015 Rebel Heart tour. He and Gucci, Swarovski, Prada and other fabulous designers, of course. He had designed her Moshino gown for the Met Gala and done work for her and her crew. She wore his design at the 2015 Coachella Music Festival, keeping current with each generation. Scott’s garments are certainly current, as well, with some describing them as “flashy” and trendsetting. Just like Madonna herself (Fashionista).
Scott started his career by showing his design in Paris Fashion Week and working with Bjorg in the late 1990s. His work with Adidas began in 2008 with the launch of his first footwear and apparel. He is particularly known for his winged high top sneakers and teddy bear shoes. In 2013, he became the creative director of Moshino and continued to show collections of his own fashions. Stars such as Britney Spears and Rihanna wore his clothes in their music videos. He also formed a collaboration with Katy Perry for her Super Bowl XLIX Half Time show costumes in 2015. A documentary about his upward trajectory in the fashion world, Jeremy Scott: The People’s Designer, with director Vlad Yudin was also released that year. It includes appearances by Lady Gaga, Miley Cyrus, Rita Ora, CL from 2NE1, Jared Leto, Rihanna, Paris and Nicky Hilton, and Katy Perry.
Home to the Farm
In a clip from his documentary, Scott makes a visit to the farm where he grew up. He runs with the cows and talks to them as if he understands them…laughing all the way. Perhaps the boy never left the designer, as his designs are filled with loads of fun. His love for vintage design comes alive, with humor, in most everything he creates ( Vanity Fair).
Credits: Clip courtesy of The Vladar Company / Jeremy Scott Project, LLC